With every new year comes a slew of new technologies and innovations that are expected to totally revolutionise the marketing world. You’re reading about them over your morning coffee and hearing about them at work, but figuring out what to focus on and incorporate into your marketing strategy can be an overwhelming task.
To make that a little bit easier for you, here are four marketing trends that are forecast to take off this year, so you and your business can stay a few steps ahead of the game.
We’ve all felt inundated with content from news platforms, celebrities, brands and advertisers while scrolling through our Instagram and Facebook feeds, and that includes the audiences you’re trying to reach.
Although social media has brought with it many wonderful things, such as the easy sharing of online material and a whole new advertising domain, it has also narrowed audience attention spans and trained people to quickly decide what digital content is worth consuming.
According to Forbes, audiences are less likely to ignore and scroll past compact messages, so delivering dense content that is concise, interesting and easily understood is expected to be a primary step forward for businesses this year.
Data Visualisation and Personalisation
Collecting huge amounts of data in order to target specific audiences is nothing new, but it is projected that 2017 will be the year businesses start harnessing the potential of big data to deliver personalised marketing to their audiences, in a way that is more advantageous than ever before.
CMO predicts that tools for visualising consumer data will increase tenfold this year, making data analysis faster and more straightforward for businesses, while answering the contextual ‘who, what, when, and why’ questions of personalised marketing.
The importance of mobile connectivity has made marketing trends lists since the creation of smartphones however 2017 is set to be the biggest year in mobile technology yet. With the number of people who own a smartphone continuing to grow, having a mobile-friendly website has never been a higher priority for businesses.
As audiences are now able to access information and content from anywhere, anytime, Meltwater forecasts that mobile SEO will be at the forefront of everyone’s marketing agendas this year.
Working out how to successfully engage audiences and sustain that engagement is a tricky business, but the recent release of augmented reality and other video technologies has instigated exciting new marketing prospects for 2017.
According to Forbes, companies and brands will start introducing advertisements for augmented reality games this year, while some are already capitalising from Snapchat’s introduction of video ads and Facebook’s new live video feature.
This type of visual marketing will make strides this year as more businesses utilise interactive technologies to create online courses and video advertisements that can attract and captivate larger audiences.
Which marketing trends will you follow this year? Let us know in the comments below!
Written by Penny Robinson-Brown