We’re looking at the Social Media trends that are taking over this year!
2018 has seen the continued growth and evolution of social media, with social media marketing skyrocketing to the forefront of businesses and personal branding, it’s a phenomenon that almost everyone is apart of. We’re taking a closer look into the social media trends that have emerged this year and are quickly taking over the digital space.
Trend 1 – Greater reliance on Social monitoring tools
Brands are placing greater importance on social monitoring tools, this is because these social monitoring tools give them analytical insight into what customers want based on specific conversions. Brands are realising that social media tells us more than just if customers like or dislike a product, and in turn, are relying more heavily on these social listening tools.
Trend 2 – Increased engagement between brands and customers
Engagement helps foster lasting relationships, so its no wonder the trend of aiming for higher engagement between brands and customers is taking over! Brands are realising the importance of creating great content and being socially reachable, and this is generating higher rates of engagement and communication.
Trend 3 – Direct messaging prompted by ‘stories’
This trend has been on the rise this entire year, and the personal DM isn’t going anywhere. Customers love to interact with brands, and what better way to do it than replying to a specific story, about a specific product in real time. This trend is so popular because users love having the freedom to chat to brands without all the hassle of the traditional customer service email. This trend also helps boost engagement, which all brands love!
Trend 4 – Face Filters…Everywhere
This trend is most definitely taking over! All of the major social media platforms have some form of face filters, and they do not go unused. This trend is not slowing down, think about how often you see someone on your socials using a face filter, that’s evidence enough as to just how popular this trend really is.
Trend 5 – Social media as a tool to increase brand accountability
So far this year we have seen the continued use of social media as a tool to hold brands accountable for their actions, and this is only going to get bigger! Social media gives users the chance to be heard, not only by the brands, but likeminded people as well. Being able to share your opinions on a brand at the touch of a button is the appeal that social media brings, and in turn, brands are being held more accountable.
Here at The Social Co, we’re always on top of the latest social media trends! Want to take our online course to become a social media expert? Or perhaps you’re ready to outsource your social media requirements?
Get in touch with our team today! Email: [email protected]